Mardle is a Wellington-based label developing both women’s and men’s clothing with a fresh approach to the modern kiwi wardrobe.
Started by designer, Shiana Weir in 2008 with a venture into creating the ‘perfect’ womens tee. Since the first mini collection in Summer 2009/10, the label has seen five seasons through which Shiana has taken very different approaches to how she interprets the business of fashion and making it fit within her life as an ‘on the side’ venture whilst working fulltime.
The concept for 2011 was to design and develop pieces on a project-by-project basis. This brought about some of Mardle’s key silhouettes and has provided inspiration for the next step in the label’s journey.
In 2012, Mardle’s first full collection hit the runway at the inaugural Wellington Fashion Week and was dubbed "fresh and double-take-inducing" and was a media favourite, touted by Lucire Magazine as "one of the Must-Haves" of WFW2012.
Mardle’s Autumn/Winter 2013 collection ‘The Auteur’ is for the strong modern woman and was inspired by three fearless auteurs and their films: a hat tip to Jane Campion, Sofia Coppola, and Kathryn Bigelow. The Auteur is the second full collection from the Wellington based label with the range being described as ‘effortlessly cool’ with its intriguing textures, moody colour palette, and on-point cut and styling.
As part of Mardle’s continuing commitment to the New Zealand fashion manufacturing industry and dedication to a higher quality of product, every stage of the manufacturing process, is carried out in Aotearoa.
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